The Blinded Veterans Association (BVA) has launched blog.bvamedia.net as part of a national initiative to increase awareness among veterans and the general public about the organization itself and to empower and instill hope in blinded veterans during their personal quests to meet the challenges of vision loss.
The content of the blog emphasizes the services and benefits available to veterans through federal and local entities, communicated through personal success stories about BVA members and their families, information about current and pending legislation, and calendar items of upcoming BVA events.
A highlight of the new site is a previously untapped opportunity to produce podcasts, share BVA’s existing public relations efforts more effectively with its members, and utilize other digital communication methods in disseminating such news.
Throughout BVA’s 72-year-history, the ability to communicate with the blinded veteran community was at first limited to written communication and limited audio through phonographic records and audiocassettes sometime later.
The Internet has dramatically increased the number of accessible and inexpensive methods for individuals to interact and share information. Having already embraced social media such as Facebook, Twitter, YouTube and LinkedIn, BVA formed an internal public relations committee in August 2016 in an effort to expand communication efforts through Podcasts and streaming Internet radio channels.
The launch of blog.bvamedia.net is among the first in a series of actions that have become part of the initiative. To reach the new site, go directly to blog.bvamedia.net or link to it via bva.org.
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