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| Photo: Movie Reel with Film |
On September 27th, 2012 Cinemark announced that it is installing audio
description equipment on a rolling basis in its theaters across the United
States. Installation is already well under way, and all
of Cinemark’s theaters in California already offer audio description (also
referred to as video description and descriptive narration). Users
simply ask for audio description earphones when purchasing their
movie ticket. The earphones provide descriptive narration during the movie.
Descriptive narration is a way of making visual media more meaningful to
people with vision loss. Narrated descriptions provide information about
key
visual elements such as actions, settings, facial expressions, costumes,
on-screen text and scene changes. The descriptions are inserted into
pauses in
the soundtrack and do not interfere with the dialogue. Cinemark will
be offering audio description at all of its first-run theaters (over 98%
of the company's theaters nationwide) by mid 2013.
Cinemark's initiative is the result of Structured
Negotiations with the California Council of the Blind and several Cinemark
patrons with visual impairments.
A reminder: This blog is intended to share news and information about the WBRC to
past, current, and future students, their families, and anyone
interested in the WBRC.
Any other organization, company, or product referred to in this blog is
purely intended as information only and is in no way endorsed by the
WBRC or agencies connected to the WBRC.
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